Delaware Today Home Design Awards
An event identity and campaign that invited Delaware’s designers, architects and builders to show their best work
Home Design Awards Identity & Campaign
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In 2017 I designed the full identity and campaign for Delaware Today’s Home Design Awards: logo concepts and the final mark, print ads for Delaware Today and its Pennsylvania sister magazine Main Line Today, web ads, email, a sponsor kit and the look of the awards night.
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My Role
Designer: event identity and full campaign
Client
Delaware Today, with its Pennsylvania sister magazine Main Line Today
Project Scope
Logo Design · Event Identity · Print Advertising · Web Advertising · Email Marketing · Sponsor Kit · Event Marketing
The Challenge
Delaware Today needed an identity and campaign that would get the region’s architects, interior designers, landscape designers and builders to enter its 2017 Home Design Contest, help sell sponsorships and fill the room for the awards night.
Building the Identity
I explored several logo directions, from hand-drawn rowhouses to a paint-stripe house and layered color blocks. The final mark is a single clean roofline over the event name: it feels editorial, works in one color or full color, and sits comfortably next to the Delaware Today logo at any size.
The Campaign
I carried the identity across full-page and half-page print ads in Delaware Today and Main Line Today, web ads and email. Each piece led with aspirational interiors and a direct question to designers, listed all 12 award categories, and pointed to the entry deadline and the awards night.
Selling the Sponsorship
I designed a four-page sponsor kit covering the event, the categories, event details and three sponsorship levels, giving the sales team a polished tool to sign partners. The final emails credited Bernardon as event sponsor.
The Result
Finalists were named in 12 categories and celebrated live at the Home Design Awards at the Delaware Art Museum on November 14, 2017. The identity carried all the way through to the official ticketing page, and Delaware Today brought it back for the 2018 awards.
Takeaway
A simple, flexible mark lets one identity carry a whole campaign, from a magazine page to an email, a sales kit and an event night.
